CASE STUDY:

Overview - MMS and Papa Projects worked closely with Cuervo to create the Cuervo Street Fiesta that has run Lovebox 2009 & 2010

Description - The South American Cuervo Street Fiesta came to life with a lively and energetic line up of authentic and engaging LatinoEntertainment included Drum Along Disco& Rhythms of the City Samba explosion and stunning Day of the Dead Artwork surrounding the area.

Activity - The area was extremely popular throughout the weekend and helped achieve a great stand out for the brand& the dedicated margarita bar sold nearly 20,000 serves and distributed over 2,000 cowboy hats. Cuervo StreetFiesta was the number one destination for good times with friends and outsold all other drinks on site other than cider!

Amplification - Cuervo started an early dialogue with consumers with a double page spread in the Lovebox Magazine, a Dedicated webpage within the “stages” section on the Lovebox website and a takeover of the Mean Fiddler London Gig Guide to over 430K subscribers all activity promoted Cuervo’s activity at Lovebox. They also produced a special drink coupon for the 6,000 lanyards sold on site.