CASE STUDY:

Overview - RSV’s key objective is to create a meaningful dialogue with 18-34‘s by offering amazing music and film experiences. For 2010 onwards Mama delivered 8 branded shows for RSV. MMS oversaw the booking, promotion and delivery of the events at key Mama venues. The deal also included sponsorship of The Fly In The Courtyard Shows - regular intimate acoustic sets. RSV set up a dedicated website where consumers who sign-up for the programme are offered fabulous live experiences.

May shows - In May Noisettes headlined, supported by Chew lips, to a full house at The HMV Picture House, Edinburgh & HMV Forum, London.

November & December shows - 6 sell-out shows, 3 in Edinburgh, 3 in London that showcased Plan B, Kelis, Paloma Faith, The Hoosiers and White Lies.

Venue production - Papa Projects oversee the execution of the specially branded shows with special stage and venue builds that reflect the brands premium values.

Venue listing - RSV was also able to benefit from a “preferred vodka” listing at the Mama stable of venues.

Amplification - We worked closely with Channel 4 who featured the activity on Ch4 via 7 bespoke shows that aired 13 times. We also and utilised all relevant the MAMA Group assets to help promote these special shows and drive traffic to the RSV site. Marketing support included takeovers of the London Gig Guide (450,000), editorial & advertorial support from The Fly Magazine, gig listings on all relevant Mama sites, solus emails to relevant venue databases, artist site promotions, tactical street teams, poster sites around relevant venues, local press etc. The combined activity engaged with over 9 million gig goers in 2010 alone.

PR - for 2010, over 80 million readership/unique users with a media value of approx £2 million