CASE STUDY:

Overview - Sailor Jerry & MMS have collaborated successfully for 2 years to date to produce high profile sell out shows.

2009 - Sailor Jerry Presents launched across the UK. the activity included a series of special shows at Barfly venues and marketing support across relevant Mama digital channels. Mama’s Barfly division booked and promoted a series of “Sailor Jerry presents” shows in London & Cardiff with up and coming artists including Local Natives & Los Campesinos!

2010 - the activity increased dramatically to include a series of Barfly booked events across the UK including London, Manchester, Glasgow, Brighton and Edinburgh from 100 to 600 capacity venues with We are Scientists and Mystery Jets. Barfly sourced the venues, booked the artists and ran the events on the night.

Venue production - Sailor Jerry took over the venues for the night showcasing unique Norman Collins tattoo artwork and SJ drink promotions.

Amplification - MMS utilised relevant the MAMA Group assets to help promote the free shows (all of which sold out within minutes!). Marketing support included an inclusion in the London Gig Guide (450,000), support from The Fly Magazine including a preview and review for each show as well as regular inclusions in The Fly newsletter.