CASE STUDY:

Overview - Lovebox devised and produced a bespoke Warehouse style build including studio and dedicated bar and DJ/chill out area within the close vicinity of the main stage.

The Style Studio - Throughout the weekend, Warehouse invited the most stylish attendees on site to star in a shoot with professional photographers in the special photo studio setting; with the best shots appearing on the Warehouse & Lovebox websites.

Sampling - Warehouse also distributed 20,0000 branded ponchos and hand-held fans; great brand exposure and useful to punters at Lovebox come rain or shine.

Backstage - Backstage Warehouse engaged with artists by offering pieces from the collection; Florence & The Machine and Groove Armada were amongst those who enjoyed picking these up. Activity was supported in-store and on the Lovebox website via sign posting, competitions and highlights post-event.

Style Studio has continued to play an integral part in Warehouse’s marketing strategy Style Studio TV is a core proposition for the brand.

Amplification - on lovebox.net a dedicated area explaining activity, email to Lovebox subscribers with 20% discount, Lovebox reader event in flagship store and post activity showcase of best shoots on Lovebox & Warehouse sites.